Sugarcane

Virgin Gorda, BVI

Sugarcane is a restaurant on Virgin Gorda — the kind of place that has to work for locals on a Tuesday and visiting yacht owners on a Saturday.

Most upscale Caribbean restaurants pick one audience and design for it. We built Sugarcane for both — a brand warm enough for locals who eat there every week and considered enough for visitors who notice details. Same place, different occasions; the brand stays steady through all of them.

The work covered the full identity — visual system, menu design, signage, the broader visual world of the place.

Brand identity · Website design and build · Print collateral

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