La Reserva Club

Sotogrande, Spain

La Reserva is a large estate in Sotogrande, Southern Spain — five golf courses, polo clubs, beach clubs, hotels, a marina, and some 4,500 residential homes.

Sotogrande SA planned to turn La Reserva into an exclusive residential enclave with a considerably richer amenity offer. We built the naming strategy that wrapped the whole offer into a single club brand — one word that simplified what residents were buying into, reinforced the exclusivity of the address, and didn't confuse the existing members of the golf club.

The identity evolved from the area's Moorish ancestry and culture, with new colour palettes created to establish ownership of a colour in the area. Applied across the literature suite, signage, hoardings, and the Club's website.

Brand · Stationery · Literature · Presentations · Advertising · Film · Sponsorship · Website

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