IMM Yachting

St. Maarten · Guadeloupe · Puerto Rico

IMM Yachting is a specialist superyacht refit and maintenance firm with bases across the Caribbean — Guadeloupe, St. Maarten, Puerto Rico — plus IMM A.WAY, a mobile refit service that travels to clients wherever the work is needed.

A multi-located brand usually fragments at the edges: each location develops its own voice, its own materials, its own register. IMM had to do the opposite. We built one unified brand and rolled it out across three Caribbean centres and a global mobile service — same standard, same expression, anywhere the work lands.

Brand identity. Site build. International events programme. The centres themselves built out in the unified visual system.

The brand now reads as one IMM across every base and every project, on either side of the Atlantic.

"IMM has rare and exceptional levels of expertise for managing yacht refit. We truly hold IMM in the highest regard for professionalism and integrity." Brad, Captain of a 71m M/Y

Brand identity · Print materials · Website design and build · Event collateral

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