Christophe Harbour

St. Kitts

Christophe Harbour is a superyacht marina and resort community in St. Kitts — Caribbean, but built for a global yacht-owner audience.

The buyer for a place like this is rarely in the room. The whole acquisition path runs through digital. We built Christophe Harbour's communications around that reality: digital strategy first, CRM integration so leads were properly handled, social platforms feeding the pipeline, everything pulling in the same direction.

Print and physical materials supported the digital, not the other way around. Lead generation was the goal; everything else served it.

The integration of digital tools and CRM was central to the project's success.

Digital strategy · Website · Microsite · Social media · Electronic direct mail · Media relations · PPC campaigns

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