Y.CO

Headquartered in Monaco

Y.CO is a yacht management, sales and charter firm headquartered in Monaco. Founded with the intent to be different from the established brokerages around them.

We built a new brand identity from scratch — naming, visual system, launch communications, and all the early collateral. The whole thing was designed around a single defining decision: yellow. Choosing yellow when every other brokerage was branding in navy, silver, and white was a structural commitment to standing apart.

Y.CO has become one of the most recognisable names in the industry. Twenty years on, the yellow remains theirs.

"Oscar built the Y.CO brand from the very beginning. He made us yellow!" Charlie Birkett, CEO & Co-Founder

Branding · Positioning · Stationery · Advertising · Website · Digital marketing · Event collateral · Yacht brochures · Charter catalogue · Merchandising · Literature · PR

Building something worth showing? Start a conversation.