As a fully independent yacht and project management company, Arrow has been in business for over a quarter century. With a new CEO taking over from the founder, Arrow was looking to update their brand and communications to represent this evolution.

With the team at Socrates we created a new identity that represented the company name but also nodded to its legacy and developed a new website and accompanying collateral. The new brand was launched at the Monaco Yacht Show at a stand that we conceptualised and designed for the relaunch.